Product Marketing Consulting

There are not enough product marketers in the world.

But the work still needs to get done.

With hiring being so tough, a fractional product marketer is a flexible, affordable option to achieve your objectives.

INSIGHT

70% of organisations said they'd consider a fractional product marketer when they realised it was an option.*

Get The Work Done

Discover.
Understand your current place in the market.
We'll diagnose the context, your competitors, customers and your place in the market with a deep dive into the previous year of business.

↳ Focus areas: market research, customer interviews, internal interviews, product research, and review of secondary insights.
Define.
Define your strategy and value to the market. Strategy is about choice. Here we help you choose where to play, and how to play in the market.

↳ Focus areas: segmentation, personas, targeting and objectives, positioning.
Deliver.
Execute your strategy and go-to-market.
GTM is the tactification of your strategy. I'll help you put your GTM strategy together to deliver your sales and marketing plan.

↳ Focus areas: GTM planning, budgeting, GTM execution.
How The Work Gets Done.
Three flexible options.
From just a one-hour consultation to full project delivery, I offer three ways of working:

↳ Do it myself (I'll advise you).
↳ Do it together (We'll split the work between us).
↳ Do it for me (I'll do all the work).

Who It's For

Startup CEOS and CMOS

As your company expands, your team may not have the resources or expertise for key strategic efforts that boost growth. Working with me, we'll advance these projects without sidelining your team from essential business activities.

Product Marketing Leaders

Your company's growth will outpace your Product Marketing team's capacity. If you seek to bridge gaps in expertise or scale cross-functional initiatives effectively, I'm here to help.

Solo Product Marketers

Navigating through countless templates and frameworks without success? If adapting generic advice to your specific needs seems impossible, let me customise solutions that deliver real impact for your business.

Consulting for clients is rarely a binary activity. In truth, you have complex and very specific needs and this is why I blend my three-pillared approach into a tailored scope of work to deliver your brief. To discuss your needs, please do get in touch.

Harvey Lee

Fractional Product Marketer and CMO

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