GROW YOUR BUSINESS BY USING PRODUCT MARKETING PRINCIPLES
Discover | Define | Deliver
With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, I have a track record of helping businesses of all shapes, sizes and growth stage find the true value of their product or service.
GROW YOUR BUSINESS BY USING PRODUCT MARKETING PRINCIPLES
Discover | Define | Deliver
With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky, Avast and Seiko Epson, I have a track record of helping businesses of all shapes, sizes and growth stage find the true value of their product or service.
"Why am I not getting more sales?"

"How can I get more people to use my product?"

"Why do people pay more for competing products
when mine is better and costs less?"
I've been in Product Marketing leadership positions for some of the biggest names in business most of my career. If you ask yourself the type questions listed above, then I can help you. Whether it be helping Xbox 360 become the leading selling video games console in Northern Europe or getting a double-digit increase in acquisition growth for Kaspersky Lab, I am experienced, driven and motivated when a change is required to put growth into a business.

Whether you are an Entrepreneur, a Start Up at any stage, SME or Enterprise, I can help you grow your business with my 3D process.


Discover | Define | Deliver
"Why am I not getting more sales?"

"How can I get more people to use my product?"

"Why do people pay more for competing products
when mine is better and costs less?"
I've been in Product Marketing leadership positions for some of the biggest names in business most of my career. If you ask yourself the type questions listed above, then I can help you. Whether it be helping Xbox 360 become the leading selling video games console in Northern Europe or getting a double-digit increase in acquisition growth for Kaspersky Lab, I am experienced, driven and motivated when a change is required to put growth into a business.

Whether you are an Entrepreneur, a Start Up at any stage, SME or Enterprise, I can help you grow your business with my 3D process.


Discover | Define | Deliver
Sold of a product line under my direct management
Regular annual revenue from a directly managed product line
Miles travelled in 2019 partnering with local markets
50m units
$1.5b
93,000
Notable organizations served
Sold of a product line under my direct management
Regular annual revenue from a directly managed product line
Miles travelled in 2019 partnering with local markets
50m units
$1.5b
93,000
Notable organizations served
Why choose me?
  • 1
    Focus on the Outcome
    Once we understand the Purpose, Principles and Priorities, we'll mutually agree the objectives, goals and KPIs that contribute towards the desired outcome.
  • 2
    Focus on Value
    It's value that sells, not products or features. So, whether it's discovery, definition or delivery of what the value is, this is a key focus.
  • 3
    Depth & Breadth of Experience
    I've been living and breathing Product Marketing for over 25 years working across multiple categories, building teams and helping businesses grow.
  • 4
    Standalone or part of your team
    Whether you need me to work as a sole contributor or as a part of your team, I can take briefs on a project basis, task-based or ongoing requirement. Whether remotely or in your office. Anywhere in the World.
  • 5
    Certified and Trained Marketer
    Over 50% of marketers have no training. I am a MBA-level trained certified marketer, who not only continually trains but also teaches and mentors others who want to grow.
  • 6
    Cost Effective
    Being operationally lean and doing much of the work myself, keeps costs to a minimum. These savings are passed on to you in the value of the output you'll get back.
What they say about me on LinkedIn
Harvey's vision, passion, knowledge, ability to negotiate and convince using his vast experience, thick and thin data sets, as well as maturity and charisma led Harvey and our multi-disciplinary team to the concept ideation, differentiated UX, technical implementation and GTM launch of Kaspersky Security Cloud offering (2017) - the world's first Adaptive Security service. I can recommend Harvey as extremely innovative and inspirational leader, who can work in any demanding environment bringing huge value to the organization.
Andrei Mochola
Chief Executive Officer & Managing Director at ZenGuard GmbH
Harvey was one of the most successful hires of my career. His skill, knowledge, leadership, work ethic, and positive demeanor were unrivaled in our organization. He courageously and enthusiastically led strategic and transformative changes in our consumer business that were necessary to maintain differentiation and growth. He succeeded in the face of tenacious competition, legacy technology and infrastructure challenges, with a young and relatively inexperienced team spanning 9 time zones, several nationalities and native languages. I strongly recommend him to any organization that requires tenacious and creative product and market leadership needed to take that next giant leap.
Peter Beardmore
IT Security Product Marketing, Business Development Leader
I believe Harvey is the best business partner I ever worked with. We were working together on a very challenging project: to ideate and create a brand new B2C Strategy for Kaspersky Lab and therefore new B2C product. In such a project of absolute uncertainty Harvey's outstanding practical expertise in marketing was literally lighthouse in a storm. His works allowed us to get a solid financial model of Kaspersky Security Cloud (KSC). I enjoyed watching and learning how Harvey was using a whole variety of strategic instruments that helped to build holistic picture with strong data foundation. He is obsessed of knowing customers very well, and it helped to build resonating description and story of KSC that was proved by awesome traction from the launch of the product.
Ilya Kuznetsov
Director Innovations at VimpelCom
Harvey Lee is a world class product marketing leader. I worked closely with Harvey for over a decade at Microsoft, where he led the product marketing for Xbox on an EMEA basis. During this period Harvey managed the console and accompanying portfolio of 1st party software titles into the market place as new entrants. Under Harvey's stewardship and within a few short years the console and games portfolio became market leaders in a very competitive sector.
Paul Fox
Senior Director Global Corporate Communications at IHS Markit
I rarely come across business leaders who stand out like Harvey. I had the pleasure of working with Harvey, collaborating on different kick off events across two different companies. Harvey possesses a winning combination of solid tech skills, business sense and teamwork spirit. Experiencing his quick and sharp mind at work is most impressive. Harvey has been a dream client to work with.
Arno Diepeveen
CEO - Royal Dutch Sales
Harvey is a highly professional and highly experienced marketing leader. We worked together at Kaspersky on the inception, research and launch of the new Kaspersky subscription service - a project that was spearheaded by Harvey. He is very thorough and has a deep understanding of the commercial imperatives that need to underpin any major project. Harvey is also excellent at working cross-functionally and takes the time to ensure that all stakeholders and contributors are updated appropriately.
Lee Sharrocks
Executive Sales Leader
Harvey is an expert at delivering through ambiguity and change. He plots and navigates his course taking others along with him, while always maintaining a positive outlook and can-do attitude. With good humour and a real sense of integrity, Harvey consistently delivers for his customers while meeting business goals. I've enjoyed immensely working with him to date and wouldn't hesitate to recommend him.
Scott Huson
Director of retail channel marketing for Xbox and Surface at Microsoft
Harvey has an impressive track records of achievements, delivering targets, building new product categories and sustain existing ones , opening new markets and developing new business models. Harvey's mastery in analytical skills, together with business and operations management made him a key player in our success in the largest and most profitable business in the company. With his unique style, focus, passion and always looking for solutions , Harvey quickly became a leader to go to for advice, coaching for other colleagues across the organization.
Nikola Aksentijevic
Head of Sales - Epson MENEA

© Harvey Lee 2022. All Rights Reserved. Photography www.mynewheadshot.co.uk
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